CrossFit is known for its strong, supportive community. The box is known as a haven for people who want to get fit and gain friends at the same time. As they say, nothing brings people closer than when they’re suffering together in a workout. Still, forming a strong community is a challenge that box owners encounter all the time.
You may not realize this, but many of the things that you need to do may sound like common sense. But since we hear these things too often, it’s easy to get distracted and side-tracked into activities to promote at the cost of neglecting the basics.
Here are a few basics that you’ll need to consider so you can form a strong CrossFit community.
- Pay Attention to the Athlete
Being a CrossFit affiliate owner or coach means you have to be genuinely interested in the welfare of your athletes. A sense of community in CrossFit only happens when a person feels they are a part of it.
Invest a few minutes encouraging the athlete on the effort in the workout. Listen to their stories and let them talk. The conversation will allow you to feed a person’s drive to push forward through any difficulty.
- Know the Athlete
Every athlete has a reason why they started CrossFit and a specific reason why they went to your box. Are they trying something new? Are they there for a new year’s resolution? Are they there for fun? Are they there to make friends? Do they have a fitness target? Do they live or work nearby? What are their hobbies outside of work?
Knowing the answer to these small details will enable you to find out the best way to encourage the athlete to come back.
- Remind The Athlete
If you already understand the athlete’s motivation, it will be easier for you to work with them to achieve their goals. Ask about their progress. Remind them of their small successes. A person who feels on track will likely exert more effort.
They already see the light; you just need to remind them. Reminders like these will also make the athlete feel encouraged, which will lead to improvement.
- Allow the Athletes to form their Unique Bonds
As a coach or box owner, you’ll need to accept that it’s not always up to you to encourage the athlete. If you truly believe that “you’ll go fast alone and go further by taking people along,” you need to foster an environment where your athletes themselves will encourage one another to stick to their commitments to achieve their goals.
If you know every athlete in your box and you genuinely paid attention to them, you can introduce people who have commonalities. If a person likes superhero movies or Game of Thrones or a specific sport or activity, introduce them to people who also enjoy talking about it. Their relationship to the box is not just between them and you but with their new friends as well.
- Set an Example of Leadership and Integrity
Most of you know this popular John Maxwell quote that says, “A leader is one who knows the way, goes the way, and shows the way.” It all starts with you. You can’t form a community if you yourself can’t be a person of integrity.
Do you start the class in time? Do you look at your phone when coaching them or do you solely focus on your athletes? Do you show genuine interest in your athlete’s improvement or are you just going by the motions? Once your athletes see these qualities in you, they will naturally follow.
We hope that this short guide is able to help you get your athletes to keep returning to the box. If you’d like to share your experience please send a message or leave a comment.